The effect of word of mouth on sales: Online book reviews. The impact of electronic word-of-mouth communication: A literature analysis and integrative model. The impact of electronic word of-mouth: the adoption of online opinions in online customer communities. International Journal of Humanities and Management Sciences, 3(1), 41-46.Ĭhatterjee, P.
Determining the impact of ewom on brand image and purchase intention through adoption of online opinions. John Wiley & Sons.Ĭharo, N., Sharma, P., Shaikh, S., Haseeb, A., & Sufya, M. Implementing word of mouth marketing: online strategies to identify influencers, craft stories, and draw customers. Metode penelitian terpadu sistem informasi. Indonesian Journal of Electrical Engineering and Computer Science, 12(2), 865-872.Ībdillah, W. The Information System Project Profiles among Universities in Indonesia. Subiyakto, A., Ahlan, R., Kartiwi, M., Hakiem, N., Huda, M. The Information Quality variable does not significantly affect Information Usefulness even though the study conducted by Erkan & Evans shows that Information Quality is significantly related to consumer interest in buying certain products. Electronic word of mouth has significantly affects customer purchase intention on Instagram social media. Based on the research results, it can be concluded that a total of 7 hypotheses were tested in this study. This study used a quantitative approach using the Partial Least Square-Structural Equation Model analysis technique to gather data from a large number of respondents who are frequent Instagram users. Six factors-Information Quality, Information Credibility, Needs of Information, Information Usefulness, Information Adoption, and Purchase Intention-plus two new factors-Review Quantity and Review Valence-make up the IACM model. This study uses the enlarged Information Acceptance Model to examine the impact of electronic word-of-mouth on customer purchasing intention on Instagram. The objective of this study is to analyze and examine role of electronic word of mouth on purchase intention.
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